It looks good. Your brother-in-law says it looks good. Six months later, nobody has called from it, and you hesitate before sending the link.
A website rarely fails because of its colours. It fails on the things nobody checked before the first payment. Here’s the list. Ask these questions of anyone you’re thinking of paying, us included.
How do you choose a web design company in Morocco?
Choose the one that can tell you what your site is for, who will own it and what happens to a lead after the form. If you can’t get a plain answer on those three, the design can wait.
Start with the job. “We need a site” isn’t a brief. “Property buyers should see our projects and book a visit” is. “Parents should understand the programme and ask to be called back” is too. One sentence like that changes every decision after it.
What should a website quote include?
A website quote should list what you’re getting line by line, so you can compare two offers on the same terms. “Showcase site, 5 pages” tells you nothing. Ask for:
- The pages, by name.
- Who writes the text. If the answer is “you”, block out your evenings.
- A design made for you, or a template adapted.
- The languages: French, English, Arabic. Each one adds work.
- The forms, and where their submissions go.
- Tracking: analytics and the Meta Pixel, if you run or plan to run ads.
- What happens after launch: hosting, maintenance, who makes the small changes.
- How many rounds of changes are included.
What makes the price of a website go up or down?
Scope moves the price: number of pages, languages, who writes, custom design or template, what has to connect to what. That’s why two quotes for “a website” can sit far apart and both be fair. You won’t read a figure here, because without your scope it would be a guess. What you can do is ask two providers to price the same list.
When a price looks too good, look for what’s missing. Text, photos and connections to your tools tend to vanish first. And if your pictures don’t match the price of your offer, a proper shoot may do more for you than a new layout.
Who owns the domain, the hosting and the files?
You should. The domain should be registered in your company’s name, with a login you hold. Same for the hosting, the site’s admin access and the analytics.
If everything sits under the provider’s account, you’re renting your own name. The day you part ways, you find out what the rent was. Ask before you sign: “If we stop working together, what do I leave with?”
Does the site work on a phone?
It has to, because that’s where your buyers will see it first. Don’t judge a design on the big screen in a meeting room. Ask for the link, open it on your own phone on mobile data and try to do the one thing you want a visitor to do.
Can you read the offer without zooming? Does the number dial when you tap it? Does the WhatsApp button open a chat? Can you fill in the form with your thumb? If you hesitate, your visitor leaves.
Where does a lead go after the form?
A lead should land in one place where someone sees it right away, and not in an inbox nobody opens. People forget to ask this, and it decides whether the site ever earns anything. During the demo, fill in the form yourself. Who got it? How fast? Did you get a confirmation?
A form with no process behind it is a leak with nice typography. If you have no pipeline yet, start with a CRM setup.
Can people trust what they find on your site?
They can if everything on it is real. Real photos of your work, your team, your premises. Real client words if you have them, nothing if you don’t. No fake counters, no logos you didn’t earn. A serious buyer checks, especially before a big purchase.
They’ll look you up on Google too. Your site and your Google profile should tell the same story: same name, same number, same hours.
Does the law apply to your website’s forms?
Yes: a form collects personal data, so Morocco’s law 09-08 applies. The national data protection authority, the CNDP, publishes guidelines for websites. Among other things, using those details for marketing takes prior consent or an earlier purchase of something similar, and every marketing message needs a way to unsubscribe. Ask who writes your privacy page and the consent line on your forms. “Nobody” is a bad answer.
Should you start with a full site at all?
Not always. If you’re about to run ads for one offer, a single page can come first, and we compared the two in landing page or website. A full website is the right call when your buyers check you out online before they call.
Not sure? The Growth X‑Ray is a live audit on a call. It’s free, and it looks at your site as one part of the whole loop.